Adidas Has Reportedly Sold Its Yeezy Stock For $565M After Cutting Ties With Kanye West
Adidas recently made headlines by selling a staggering batch of Yeezy shoes for a whopping $565 million. This impressive feat comes on the heels of the sportswear brand’s decision to cut ties with Kanye West, the renowned rapper and fashion mogul. The first batch of Yeezys was put up for sale just last month, and within a mere 48 hours, 4 million sneakers were snatched up by eager customers. The unexpected high demand for these iconic shoes means that Adidas won’t have to take a significant writedown on its remaining stock, which is undoubtedly a relief for the company. But the impact of this sale goes beyond just financial gains.